Monday, February 21, 2005
The Temple Business: Fiction
Ramachandra 'Rama' Gopalan was religious and highly business minded. So he decided to start a temple. Just as industries had been called the temples of Independent India, Ramachandra was optimistic of making temples the new industry of modern India.
Rama had a clear cut idea of how he wanted to go about achieving this. He would start a chain of Lord Balaji temples all across the country. Devotees of the Tiirupati-based God were throughout the country and Rama knew that many people couldn't go all the way to Tirupati. So his plan was that if people can't go to Tirupati, he would take Tirupati to the people. He knew what he had to do. He had to first mass-produce the main cog in his business-wheel - the idol of Lord Balaji - and it had to look just like the original. But it would be done. And he would do more, even the temple itself will be a miniature version of the one in Tirupati. Also land needed to be bought to set up his temples. That he figured would not be that much of a problem. He had contacts in the real estate business. If he could not buy the land itself, he would offer co-ownership deals to the landowners for the temple built on that particular land. Rama was always fond of dreaming (he called it "thinking") ahead. He knew success would bring more opportunities. Setting up so many temples would bring its own demand for skilled labour - priests, garments for those priest and so on. He could do another Reliance - he would slowly control the entire supply chain of his business - from the temples themselves, to setting up schools for the priests practicing in those temples to setting up garment industry, specializing in making attire for religious occasions.
